Exclusive Access to PayPal HQ: Spark More Sales at NYC's Town Square Tour

The Hello Alice Town Square Tour kicks off at PayPal HQ

May 20 | West Village | 3:00–6:00 PM

Mix a founder pitch competition, conversion secrets experts swear by, and a networking block party. Welcome to Town Square Tour: NYC, a half-day power summit for small business owners who are done playing small, and are ready for straight talk with scaled entrepreneurs who’ve overcome the very hurdles you’re dealing with, experts who cut the jargon and share tactical advice, and the execs building the tools to help you thrive.

This is your front-row seat to the future of small business, launched in the city that never sleeps (and never stops building!). You could also be selected to pitch in front of a live audience, and if you hurry, you can get your hands on our swag bags, valued at $250.

🔥 Why You Want In:

• Real Talk on Nailing the Purchase Process
  Sit across from experts who’ve mastered the art of turning browsers into buyers, including the team behind PayPal, the platform trusted by 426 million users globally,  and the founders who’ve optimized how to boost conversion, build trust, and keep customers coming back for more. Use their tactical tips to implement a purchase process that closes a sale, and opens the door to repeat business.
• Small Biz Shark Tank (But Nicer)
  You just might be selected to pitch in front of a live audience! No pressure. (Okay, some pressure.)
• First Look: The NYC Business Blueprint
  We’re dropping our insider guide to the New York City small business scene. Discover where to find the latest grants, local power players, and what no one tells you about doing business here. This is the stuff the most in-the-know founders swear by.
• Actually Useful Networking
  No awkward small talk. Just curated convos with ambitious founders and the people who can move the needle for your business.
• Snacks + Swagger
  Local bites, professional photos, gift bags for the first 25 survey-takers (value: $250, vibe: boutique conference meets neighborhood hang), plus a few other surprises you’ll have to be there to discover.

🧠 What You’ll Learn: Reimagining Checkout
Let’s be honest: a clunky purchase process is killing your conversions.

At our NYC Town Square Tour stop, we’re going deep on how to make the moment of purchase work harder, with tools, tricks, and tested moves from the people who know what actually works.

You’ll get:

• A behind-the-scenes look at PayPal’s newest tools (before they drop!)
• Real founder-tested tactics that convert faster and speed up cash flow
• Smart ways to build trust, boost your margins, and keep your customers coming back for more.

Bottom line: when your purchase process works smarter, your whole business scales faster.

🎯 Who Should Come:

• NYC-based founders with something to say (and something to grow)
• National entrepreneurs who want to understand NYC’s ecosystem
• Anyone ready to build something bigger—and faster—with a little help

📍Event Details:

• Date: Tuesday, May 20, 2025
• Time: 3:00–6:00 PM ET
• Location: PayPal HQ in West Village: 117 Barrow St, New York, NY 10014
• Hosts: Hello Alice + PayPal

🚨 Registration is limited.
NYC's small business community is breaking records with 183,000 businesses now calling the city home - more than ever before! Be part of this thriving ecosystem at our most exclusive tour stop yet!

Registration will close once capacity is reached, and with over 183,000 small businesses in NYC competing for limited spots, early registration is essential. Plus, the first 25 participants to complete the "State of Small Business Survey" will receive an exclusive gift package valued at over $250.

REGISTER TODAY: Join NYC's elite small business community at PayPal HQ before all spots are claimed.

Can’t make it? Save your seat at our upcoming Town Square Tour stops in Washington, DC, Dallas, and Los Angeles.